Interactive packaging and pos- displays: our innovations for New POS Summit 2014 Weiterlesen »
Since decades the packaging has the task to inform about its internal product. Due to innovative developments, the packaging continued learning it and often is today an essential part of the product. Human beings like us, gathering more and more relevant information digitally, thanks to smartphone and tablet at every place, we are at that …
Last week I joined again the most inspiring Tech Open Air Festival in Berlin. Even though people of all shades come together, most of them unite, that they are yuppies and in touch with the latest trends. The argument, which a young designer from Frankfurt told me on the roof top at Wooga Headoffices in Berlin, …
We are happy about the ongoing interests for our AR- Demo cube. The cube and the examples are now nearly to years old, but they are still a fascinating outlook for the opportunities augmented reality has for different disciplines like advertising, packaging, point of sale or the product itself. As we will release an app …
You plan to benefit from the opportunities of augmented reality for your company and think about the decision for an own app against using standard software? We hope this article will help you. An own app, especially with augmented reality functionality truly is something great. There are barely technical barriers, you can draw from …
Own augmented reality app vs. standard software Weiterlesen »
… and we are very happy about that of course! Here a few words and the link to the list:
To get the full taste and flavour of their ice- cream, Häagen Dazs recommend to wait 2 min to get the ice cream get soft. But how do you do, that your customers really do that? The agency Goodby, Silverstein& Partners found an outstanding solution for that: The Häagen Dazs Concerto Timer, an augmented packaging!
How do you give your customers an understanding of a product, that is seen as a cheap product in germany? By explaining it smart: In a way, you can attract young people, and shows that its even not cheap, but the best solution.
