mobile @en @en

Interactive packaging and pos- displays: our innovations for New POS Summit 2014

Just held again an invitation with costs for the New POS Summit 2014 this week in Cologne in my hand. Unfortunately we won´t be there, although the program sounds really exciting. However, the program of this years 'Verpackungsgipfels' with following motto: Online. Digital natives. Smart packaging sounded also very promising, but hasn´t kept anything what …

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The seventh sense: digital and mobile

Augmented @en, mobile @en @en, Packaging @en @en / Von torbier / 09/19/2014 09/25/2014

Since decades the packaging has the task to inform about its internal product. Due to innovative developments, the packaging continued learning it and often is today an essential part of the product. Human beings like us, gathering more and more relevant information digitally, thanks to smartphone and tablet at every place, we are at that …

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The QR code is out? Not really!

mobile @en @en, Packaging @en @en, qr codes / Von torbier / 09/19/2014 09/25/2014

Last week I joined again the most inspiring Tech Open Air Festival in Berlin. Even though people of all shades come together, most of them unite, that they are yuppies and in touch with the latest trends. The argument, which a young designer from Frankfurt told me on the roof top at Wooga Headoffices in Berlin, …

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Video Series about AR- examples on demo- cube

Augmented @en, mobile @en @en, Packaging @en @en / Von torbier / 06/30/2014 07/28/2014

We are happy about the ongoing interests for our AR- Demo cube. The cube and the examples are now nearly to years old, but they are still a fascinating outlook for the opportunities augmented reality has for different disciplines like advertising, packaging, point of sale or the product itself. As we will release an app …

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Own augmented reality app vs. standard software

Augmented @en, mobile @en @en, Packaging @en @en / Von torbier / 05/18/2014 05/18/2014

You plan to benefit from the opportunities of augmented reality for your company and think about the decision for an own app against using standard software? We hope this article will help you. An own app, especially with augmented reality functionality truly is something great. There are barely technical barriers, you can draw from …

Own augmented reality app vs. standard software Weiterlesen »

Happy (AR) – Easter!

Augmented @en, mobile @en @en / Von torbier / 04/17/2014 04/17/2014

This way we want to wish all friends, partners and customers happy easter! Fitting for the next few days we come up with a little something: An mobile augmented reality easter egg game for you! It’s in german, but we would be happy if you try it. It works like this: 1. …

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Our first augmented year

Augmented @en, mobile @en @en / Von torbier / 03/11/2014 03/11/2014

Even if we don’t want to celebrate our first anniversary, we shortly want to review this year: For me, it was an eventful, wild, unsettling year. A year full of awesome happiness, highlights, but also of defeats and anxious uncertainty. Chatting with a collegue, who started a company for cardboard furniture, I compared it with …

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Projects mobil AR showreel 2013

AR- Displays, mobile @en @en, Packaging @en @en, PoS / Von torbier / 01/06/2014 01/06/2014

The old year is gone and a new year beginning. A good reason for our first showreel of some of our mobile augmented reality projects last year. Furthermore in less than 4 weeks we are looking back to our really own first 12 months of history. We are looking forward to celebrate that a little …

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Sponsoringdays – Impressions

AR- eCommerce, mobile @en @en / Von torbier / 11/18/2013 11/18/2013

With the Sponsoringdays 2013 last two days, a great event finished. And because it was a little exciting for us also, we want to record some first impressions. Probably untypical the location was a cinema. But specially for our speech this was pretty cool, because we had some nice videos on our slides. For us …

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Augmented Mailings

Augmented @en, mobile @en @en / Von torbier / 09/20/2013 09/20/2013

At this place we want to show one of our first projects in a short time: A B2B direct mail letter as a part of a multistep campaign. The request was to activate potential customers, to make them curious for the new series of illuminants, without telling to much. The result is shown in the …

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